Advanced SaaS Metrics Calculator

Monthly Recurring Revenue (MRR) Calculator

Starting MRR:

New Business MRR:

Expansion MRR:

Contraction MRR:

Churned MRR:

Ending MRR:

$0.00

Churn Rate Calculator

Customer Churn

Customers at Start of Period:

Customers Lost During Period:

Revenue Churn

MRR at Start of Period:

MRR Lost from Churned Customers:

Customer Churn Rate:

0.00%

Annualized: 0.00%

Revenue Churn Rate:

0.00%

Annualized: 0.00%

Customer Lifetime Value (CLV) Calculator

Average Revenue Per User (ARPU) per month:

Gross Margin (%):

Customer Churn Rate (% per month):

Customer Lifetime Value (CLV):

$0.00

This means the average customer is worth $0.00 to your business over their lifetime.

Customer Acquisition Cost (CAC) & Payback Period

CAC Calculation

Total Sales & Marketing Spend:

Number of New Customers Acquired:

Customer Acquisition Cost (CAC):

$0.00

CAC Payback Period

CAC Payback Period (months):

0 months

It will take you approximately 0 months to recover the cost of acquiring a customer.

Summary Dashboard

Ending MRR

$0.00

Customer Churn Rate

0.00%

Revenue Churn Rate

0.00%

CLV

$0.00

CAC

$0.00

CAC Payback Period

0 months

The Golden Ratio: CLV:CAC

0:1

A healthy ratio for a SaaS business is typically 3:1 or higher.

Churn Rate

CLV vs. CAC

How to Use the SaaS Metrics Calculator

This All-in-One SaaS Metrics Calculator is an intuitive, client-side tool designed for ease of use. Simply input your business data into the clearly labeled fields within each of the four main tabs:

MRR Calculator: Enter your starting, new, expansion, contraction, and churned Monthly Recurring Revenue to see your final MRR and a visual breakdown.
Churn Rate: Input customer and revenue numbers at the start of a period and the amount lost to instantly calculate both customer and revenue churn rates, complete with color-coded health indicators.
CLV Calculator: Provide your Average Revenue Per User (ARPU), gross margin, and churn rate to determine the lifetime value of an average customer.
CAC & Payback: Enter your sales and marketing spend and the number of new customers acquired to calculate your Customer Acquisition Cost and the critical CAC Payback Period.

After filling out the modules, click the “View Summary” button to see a consolidated dashboard with all your key metrics, including the vital CLV:CAC ratio, visualized in charts for easy interpretation. For a permanent record, use the “Email My Summary” feature to send a professional report directly to your inbox.

Who Should Use This Calculator?

This tool is specifically designed for individuals and teams who are building and scaling a subscription-based business. The primary users include:

Startup Founders & Entrepreneurs: For quickly assessing the financial health and viability of their business model without complex spreadsheets.
SaaS Operators & Product Managers: To track key performance indicators (KPIs) and make data-driven decisions about pricing, marketing, and customer retention.
Marketing & Sales Leaders: To understand the effectiveness of their campaigns by calculating CAC and its payback period.
Investors & Venture Capitalists: To evaluate the potential and sustainability of SaaS companies they are considering for investment.
Business Analysts & Students: As an educational tool to understand the fundamental metrics that drive the SaaS industry.